I’m Micheal, Head Flip Flopper of Tidewater Sandals. I took ownership of the brand in 2020, when the world was changing fast, and I was determined to protect and grow a brand I truly believed in.

Tidewater was built around a simple idea. Life is better in comfortable flip flops. Inspired by relaxed living and time spent near the water, our sandals combine comfort-driven construction with playful, feel-good design. At the heart of every pair is our Boardwalk ComfortWave footbed, engineered to mold to the foot over time and deliver lasting support that customers feel immediately.

We focus on styles that are easy to wear, easy to gift, and easy to reorder. From everyday classics to sparkly statement styles, Tidewater collections are designed to perform across seasons and retail environments. Our customers come back year after year because they trust the comfort and love the personality behind the brand.

We are a small but dedicated team with a big commitment to quality. We have worked with the same trusted factory partners for more than 15 years, ensuring consistency, reliability, and care in every pair we produce. Those long-standing relationships matter to us, and they show in the finished product.

What truly sets Tidewater apart is the connection customers have with the brand. We regularly hear stories about where their Tidewaters have traveled, from beach weddings and family vacations to everyday moments that make life memorable. Many customers make Tidewater a tradition, returning to the same store season after season to find their next pair.

We are grateful to partner with retailers who share our belief that comfort, story, and sell-through can go hand in hand. We look forward to supporting your success and welcoming your customers into the Tidewater story.